We’ll be happy to show you examples of professional landing pages we’ve created for real clients who are seeing real results. During your free consultation, you’ll have the opportunity to explain exactly what you need and what you’re trying to accomplish. Then, we’ll walk through what’s working in your industry, where most pages fall short, and how we approach landing pages like a sales conversation, not just a design project.
For the purposes here, we are going to assume you are targeting the right audience and getting qualified traffic because if that isn’t happening, it’s probably the number 1 reason you’re not making sales. Here, we explain the reasons you might not be closing sales even with the right kind of traffic.
✓ Your sales copy isn’t written by someone who knows how to sell. Landing pages are sales pitches and should be written by someone who knows how to write sales pitches. Pretty simple concept.
✓ You’re talking about the wrong things. You’re listing the features rather than explaining the benefits. A product page that has a bullet point list of features is not a landing page.
✓ Lack of EEAT. Conversion Rate Optimization depends on establishing Experience, Expertise, Authority & Trust. You should be establishing this as soon as someone visits your page.
✓ You’re talking AT THEM and not TO THEM. Are you addressing the need that brought them to your page? Are you sharing a story? Are you assuring them that you really understand their problem?
✓ You’re not being a customer advocate. You have to show them you are on their side. That you really do want to help them with their problem or get them what they want or need.
What Your Landing Page Should Be Doing For You
Just like with SEO, your campaign is only successful if it generates leads and sales. That means your landing page needs to do several things.
✓ It should have a single-purpose, focused on ONE goal. Don’t try to hedge your bets with too many options. This is a landing page, not a web page.
✓ It should load fast. People have short attention spans.
✓ Immediately address the need that brought them to your page. An image that assures them they found the right place and copy that directly speaks to them and their need, not your need to close a sale.
✓ Create a sense of urgency or fear of missing out. Use active voice rather than passive. It should make them think they need to act now, not like “hey we’re here when you need us”.
✓ Your Calls-to-Action need to be strategically placed. A good landing page creator with sales experience inherently knows when it’s time to close the sale and will place the CTAs where they are most effective.
✓ The sales copy should be written by real salespeople, not by designers or SEO content writers. No offense to any professionals in other fields, but this is a sales pitch.
Even a great offer won’t convert if it’s not presented well. People need to know you have what they need and that you can be trusted to deliver it.
What makes us different?
1. Sales Experience
→ Your landing page isn’t about SEO or just design. It has to convert. That’s why you need salespeople to design and write it.
2. Not A One-Size-Fits-All Templated Approach
→ Every client and every offer is unique. Just because some template converted for someone else does not mean it will work for you.
Our founder, Chris McElroy brings 40+ years of real-world sales experience, 25 of them online
We don't make excuses. Judge us by the number of leads or sales we generate.
Even when we finish your current project, we're there to support you and answer your questions.
We tell you all of the costs in our very first consultation
See exactly how visitors engage. Our free Microsoft Clarity setup shows you what’s working.
We retain clients because we treat your project like our livelihood depends on it too. Because it does.
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We don’t limit ourselves to 3 predefined types, however, The 3 most common landing page types are splash pages, squeeze pages, and sales pages.
Splash pages act as entry points, qualifying visitors or sharing announcements.
Squeeze pages focus on capturing email leads with minimal distractions.
Sales pages are long-form pages designed to convert visitors into buyers through persuasive content and strong calls to action.
When running a campaign, you have a specific offer in mind. Landing pages focus a visitor’s attention on a single goal, making them ideal for guiding actions like signing up, downloading, or buying. They improve your conversion rates by removing distractions and aligning with specific campaign messages.
A high-converting landing page includes a clear headline, persuasive subheadline, benefit-focused copy that clearly outlines your value proposition, trust signals (like testimonials), a strong call to action, and minimal distractions. Each element works together to guide the visitor toward a single goal.
Match your landing page headline, visuals, and offer to the ad’s message. Use the same keywords, tone, and call to action so visitors immediately feel they’re in the right place. Consistency builds trust and improves conversion rates. Think of it as a conversation. It starts with your ad or on social media and continues on your landing page.
We use analytics tools like Google Analytics and Microsoft Clarity to track key metrics such as click-through rates, form completions, bounce rates, and sales. Heatmaps and session recordings reveal where visitors drop off. By comparing conversion goals to actual behavior, we can refine the design, messaging, or call to action to improve results.
Common landing page mistakes include too many distractions, unclear or uncompelling calls to action, slow load times, and not matching the message of the ad or campaign. Other pitfalls include weak headlines, lack of trust signals, and failing to optimize for mobile users.
It really depends on your specific situation. Paid ads, email campaigns (if you have a targeted list), and social media. Choose the channel that best matches your audience, and ensure the message in your ads or posts aligns closely with the landing page content.
Standalone landing pages remove distractions and focus visitors on a single goal, which improves conversion rates. They align closely with the ad’s message, making the user experience more consistent and relevant. There is a ton of data that back this up.
Yes, an FAQ section can improve conversions by addressing objections and clarifying details without overwhelming the main message. It builds trust and helps hesitant visitors move forward especially on sales or service landing pages.